We at Shopper Advocate take everything we post into thorough consideration, making sure we bring our audience expertise content that touches base on ALL sides of the coin. We want there to be no questions asked after you’re done reading any of our articles and if you feel the need to proclaim yourself a master genius in whatever field you finished reading that day, we will back you up 100%.
The whole point Shopper Advocate is to exchange valuable knowledge from our brains to yours, so you can use what you learn here to make informed and confident decisions in the real world. We conduct our own research and also use every resource available from Amazon reviews, to Reddit threads, to trending Twitter Topics, to the New York Times, to even the National Institute of Health. Every facet is researched and carefully examined to ensure we don’t miss a single thing.
To ensure optimum objectivity, our team of tech-savvy, passionate writers and editors know the ins and outs of the online world and use third-party platforms to ensure you receive unbiased information. We hope you have as much fun reading as we do writing and from the bottom of our hearts.
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Meet Our Editors
Kristin Collins, Senior Editor
Beauty & Health
Kristin Collins
Kristin Collins Jackson is a writer, herbalist, certified aromatherapist, and Brooklyn transplant based in Los Angeles. Her editorial work can be found on Bustle, POPSUGAR, Prevention.com, Extra Crispy, The New York Times, The Frisky, and Beauty Lies Truth. Her portfolio includes breaking news, cocktail recipes, 90s nostalgia, and plenty of DIY beauty recipes that will keep anyone coming back for more. With teaching experience and a natural gift for whipping up products in her own kitchen, Kristin’s content matches her own passions.
Elise Gray, Contributing Writer
Beauty & Health
Elise Gray
Elise Gray has written articles on a wide variety of topics such as fashion, health and wellness, and beauty. Her publications has been seen in U&C Magazine and LA Pulse Mag, just to name a few. In her free time, Elise enjoys trying the latest and greatest hair care products for her natural, curly hair and hiking with her dog, Carrot.
Janie Diaz, Senior Editor
Tech & Gadgets
Janie Diaz
Janie Diaz is a veteran writer, editor, and digital marketing strategist living in California’s Central Valley between San Francisco and Los Angeles. As a first-generation Cuban-American, Janie has traveled the world, and has lived everywhere from Dubai, UAE to Antwerp, Belgium, and from Mexico City to Madrid. Janie speaks fluent Spanish, which she uses frequently to optimize Spanish language content for the digital space. With more than 19 years of experience as a professional writer and editor, Janie has created content in dozens of verticals, including the technology, health and wellness, education, legal, and financial industries. Janie is a married mother of two girls, a published poet, and an animal rights activist.
KJ Callihan, Senior Editor
Green Energy Products
KJ Callihan
KJ has written on numerous subjects including green energy, environmental issues, culture, travel, history, and healthy living, as well as test prep content for educational sites. With degrees in sociology, psychology, and counseling, KJ has worked in her community in various positions throughout her career providing assistance both in the public school system and several mental health agencies. To read more of KJ’s work, you may visit her author pages at Outward On, Oh My Veggies, and Healthy Tips.
Erica Mesirov, Contributing Writer
Beauty & Health
Erica Mesirov
Erica Mesirov has a Master’s degree in holistic nutrition and writes the award winning blog Eat, Lose, Gain. She lives in Los Angeles with her husband, her dog and her two kittens. When she isn’t helping people live vibrantly, Erica spends her time watching girl movies, reading books her mom would say don’t challenge her, and making lopsided pottery creations.
Christy Sandwell
Beauty & Health
Christy Sandwell
Christy is a licensed cosmetologist with 10 years of experience working for one of the top 20 Paul Mitchell Salons in the US. She is also an experienced Brand Advisor, and Beauty Blogger. Not only is she an industry expert on products but she has also assisted many businesses in the Beauty Industry with their web presence and marketing
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What products do you review?
- Beauty & Personal Care: Cosmetics, herbal supplements, and vitamins will only be reviewed if they are cruelty-free, made without harsh chemicals and free of side-effects.
- Clean Energy: Products you can use in your day-to-day life while protecting the environment (biodegradable, no waste, …).
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